The Baker's Dozen in Recruiting
“Wow look at all those fries!”
French fries. Yes. I’m going there…
George Mack strikes gold again.
The mental model is the baker’s dozen. Here’s what George wrote in Clouds and Dirt #11:
A Bakers Dozen is the act of going above and beyond to give an unexpected gift the other party wasn't expecting.
One of the best example of this is Five Guys who give you an extra scoop of fries once they've filled up your cup.
If we view the world via a Game Theory lens, they've given more to you than you had anticipated.
This gift results in customer delight, which further results in you more likely to return Five Guys + positive word of mouth.
If looking to improve satisfaction to another party, ask yourself - "Where can I give a bakers dozen?"
Overdeliver to WOW
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