“Most people won’t support you until they see it’s popular to support you.”
-Someone
I’ve been trying to build and educate through the creation of this newsletter, eBooks, and courses for 2 years since leaving my junior hockey head coaching position. I’ve been in the flat part of the exponential curve that James Clear calls, “the plateau of latent potential.” He defines it as, “the lag time between doing what we need to do and seeing the results we want to see.”
Now check out my digital product sales from the last two years:
(Tiny black bars are sales, orange spikes are dollars made)
You may think, “Woah, look at that spike on the right.” Did you suddenly publish an article that caught fire? Drew, what did you do?”
The answer might come as a shock, I didn’t do anything. Someone else did something for me. As much as we want to believe in the “self-made man” thing, our ego often fails to realize that it is other people that help you “make it.”
Yes, I had to do the work on the front end and press publish, but do you remember the quote at the start of this section?
“Most people won’t support you until it’s popular to support you.”
I didn’t get a junior hockey, head coaching job at 26 years old because I was the best person for the job at the time, I got it because someone else believed in me.
I didn’t sell over 50% of my digital products in a 48-hour period because I did something. Someone else thought it was interesting and plugged it to his audience before even taking the course. Someone else pulled me up to the next level.
Before Kyle tweeted this on July 16th, 2022, I had sold the course 3 times in 2 years. In the 48 hours since Kyle brought some attention to my work, the course has sold 50 copies. Notice the words I use.
In the first two years, I sold 3 copies in 2 years. Organic marketing, myself only.
In the last 48 hours, the course has been sold 50 times. In all reality, Kyle has sold my course 50 times. Not me.
The Twitter charlatans in other business niches that sell digital products to their audience would craft a tweet like this in the next couple of days.
“Hey everyone, I just sold $1000 dollars in digital courses in 48 hours, this is how I did it…(Thread)”
They would go on to talk about their process and how they developed this super crafty tweet to get everyone’s attention, to play on their fear emotions, and get them to buy.
What really happened to that Twitter charlatan that wants credit and to “look smart” is what happened to me. He just doesn’t want to admit it…
Someone plugged his course that had built up trust with their audience. This plug gave the masses “permission” to purchase the course.
One of the New Wave pillars is committing to be a positive-sum player. To understand that we can all win. The kids say WAGMI. (learn more about the hip lingo here)
We need others to pull us up. To the next level job, to the next level team, to the next level place in life… Like the next tax bracket. Be a positive-sum player, like Kyle was to me.
And like Logic did for an 11 year old:
You’re not getting there alone. Pull people up.