Quick one today on incentives. Watch the video first.
Most of the incentives in 2022 are monetary.
So if someone gets paid for a problem, they don’t always want to solve the problem. Especially if they are in a subscription type business.
If a dentist has sugary snacks in his treasure chest for after your visit, he wants you to keep eating those.
If you harm your teeth, he gets paid money.
A incentives lens is one that everyone needs to adopt.
Stop and think before or as you consume any media:
What is this person’s incentive structure like?
Is what they are recommending actually helping me?
Do I need to invert what they are recommending?
Are they using fear to disrupt my rational thinking?
Incentives